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  Online Advertising Rate Sheet

 

Chicagoreader.com
More than 100,000 unique users and 1,000,000 pageviews every week

Chicagoreader.com focuses on function, popular features, and daily updates. Our homepage is an essential portal into local arts, entertainment, and issues. Chicago Reader On Film archives more than 10,000 capsule movie reviews. The Reader Restaurant Finder is an online guide to more than 3,000 area restaurants. Reader Online Classifieds are a complete online marketplace for apartment rentals, houses and condos, jobs, personals, services, and more.

Online Ad Rates

50,000 - 199,000 ad impressions

$12 per 1,000

200,000 - 499,000 ad impressions

$10 per 1,000

500,000 + ad impressions

$8 per 1,000

 

Online Ad Sizes

Leaderboard

Top of page

728 pixels x 90 pixels

Skyscraper

Right hand column

160 pixels x 600 pixels

Rectangle

Within text

300 pixels x 250 pixels

Hybrid Advertising: Print + Online
50% of our print readers use chicagoreader.com. (2006 MRI Survey)

Advertisers can increase the reach and frequency of their print advertising with simultaneous ad impressions on chicagoreader.com. Reach our total audience with the combination of the Chicago Reader and chicagoreader.com.

Print Advertisers

$10 per 1,000

26X & 50X Contracted Advertisers

$8 per 1,000

To ensure that advertisers reach an effective share of our online audience, the minimum buy is 50,000 impressions per week. Advertisers can target a more specific audience by choosing certain pages on the site. Targeted banners are available for an additional $5 per 1,000 impressions. Additional fees apply for road blocks, PointRoll, and other rich media. All ad rates are net.

For advertising and rate information please contact the advertising department at onlineadvertising@chicagoreader.com or call (312) 828-0350.

Ad Specifications

We can accept static or animated gifs or jpegs; we can accept flash files and rich media if accompanied by a back-up gif or jpeg. Maximum file size: 40k. E-mail your ad to your sales representative or to onlineadvertising@chicagoreader.com, along with the URL link for the ad.

The Reader's experienced design staff is happy to design your ad for you. Please allow one week for production and approval time before it can be posted online.

Additional online advertising opportunities

1. E-mail blasts

We send out three subscriber-based e-mail blasts each week:

  • Tuesdays: the Early Warnings e-mail blast lists hundreds of upcoming concerts, along with ticketing information. A leaderboard ad appears at the top and a skyscraper ad runs on the right side of this e-mail.
    Number of subscribers: over 11,000

  • Mondays and Fridays: the Reader Recommends e-mail blast highlights recommended events over the next few days and stories currently featured on the Chicago Reader website. Both a skyscraper ad (running on the right side) and a leaderboard ad (appearing at the top) are available.
    Number of subscribers: over 11,000
Specific days may be subject to change due to holidays and early deadlines.
Space is reserved on a first-come, first-served basis.
Cost: $175 net per e-mail blast

2. Restaurant Advertisers

Visitors can print out coupons, view menus and see photos of their favorite restaurants online:
http://www.chicagoreader.com/cgi-bin/rrr/restaurant-advertisers.cgi?/restaurant-specials/
A print ad runs in the Chicago Reader and The Reader's Guide each week to highlight the participating advertisers and support the program. Best of all, this feature is free to restaurants who purchase ads in the Reader or Reader's Guide under one of two print programs. The price for non-print advertisers is $50.00 per online item, per week. Ask your sales representative about this special offer.

For more information or to schedule an online ad, please contact your sales representative or Renate Durnbaugh at onlineadvertising@chicagoreader.com

 Other Related Information

 CONTACTING THE CHICAGO READER

  • By mail or in person:
    Chicago Reader
    11 East Illinois Street
    Chicago, IL 60611
  • Phone (all departments):
    312-828-0350
  • Classified Department Fax:
    312-828-0682
  • Editorial Department Fax (including letters to the editor):
    312-828-9926
  • Local Display Department Fax:
    312-828-0305
  • National Advertising: The Ruxton Group
    Phone 602-238-4800 | Fax 602-238-4805
  • Email (general):
    mail@chicagoreader.com
  • Email letters to the editor:
    letters@chicagoreader.com

 
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